Dawg Team Apparel to host Memphis dog casting call Aug. 8

DAWG TEAM APPAREL, USA will hold a community casting call Aug. 8 in Memphis for local dogs and families to appear in upcoming commercials and marketing content. The event is designed to showcase real customers, build community ties, and feature Buddy, the company’s schnauzer ambassador.

Why it matters: - The event gives Memphis-area dog owners a chance to include pets in a professional photo and video experience. - DAWG TEAM APPAREL, USA plans to use the footage in upcoming commercials, social media content, website features and future campaigns. - The casting call is also part of a broader effort to deepen ties with Memphis dog owners and keep families engaged with the brand.

What happened: - DAWG TEAM APPAREL, USA will host Buddy’s Game Day Community Casting Call on Saturday, Aug. 8, 2026, from 2:00 to 4:00 p.m. - The event will take place at the company’s Memphis retail location at 420 N. Cleveland St. - Memphis-area dog owners can register their pets for the event in advance. - The company said the event will feature Buddy, the company’s schnauzer and community ambassador.

The details: - Registered participants are encouraged to bring dogs wearing football jerseys, baseball jerseys or other sports-themed apparel. - Dogs may walk a short red carpet, pose with Buddy, and take part in video scenes for upcoming Dawg Team commercials. - The event will also include customer interviews, family photographs, individual dog portraits, merchandise displays and footage of local dogs of different breeds, sizes and personalities. - The company says the material will support three commercial campaigns: one focused on including dogs in game-day traditions, one introducing the company’s products and services, and one highlighting the relationship among the business, Buddy and the Memphis dog-owner community. - With each participant’s permission, registration information may be used to share future news about events, dog apparel, grooming services, special promotions and other Dawg Team offerings. - Advance registration is required to manage the number of people and dogs in the store. - Registrants must select a preferred 30-minute arrival period, but requested times are not guaranteed. - Participation is not confirmed until DAWG TEAM APPAREL, USA sends an assigned arrival time. - All participating dogs must remain on a leash and should be comfortable around unfamiliar people and other animals. - Owners remain responsible for controlling and supervising their dogs throughout the event. - Participating adults must complete photo and video release forms. - A parent or legal guardian must give permission before a child can be photographed or recorded. - Participation does not guarantee that every person or dog will appear in the completed commercials or published marketing content. - Memphis-area dog owners can request a spot by completing the official registration form at the event registration form. - More information about the company, its products and services is available at the company’s website.

Between the lines: - The event reflects a marketing strategy built around real customers, pets and community-driven content rather than staged product-only ads. - Company co-owner Calvin Morrow said the goal is to show the personality, pride and sense of community behind the business. - Co-owner Audrey Morrow said the event is meant to be fun, welcoming and memorable for people and dogs who support the business and community.

What's next: - The company will use event footage in three upcoming commercial campaigns. - DAWG TEAM APPAREL, USA expects the casting call to generate future connections with local families through events, apparel, grooming services and promotions. - Space is limited, so participation depends on advance registration and the assigned arrival time.

The bottom line: - Dawg Team is turning a local casting call into both a community event and a content pipeline for future ads.